Amy Childs the New Face of Ultimo But Maybe Not For Long

21-year-old The only Way is Essex reality star Amy Childs has been tapped as the new face of Ultimo and will be pimping the brand's new line of lingerie, Bra Queen. Amy, of course, looks great but there may soon be more to Amy than currently meets the eye.

When Amy was 18, she wasn't happy with her curves or lack thereof. She decided to undergo the knife and boost her bra size from 32A to 32D. Which is all well and good when it comes to modeling for a lingerie brand which specializes in bras B-DD cup. But poor Amy, who is seemingly obsessed with having even bigger breasts, is going to size herself out of a job when she, as reports would have it, undergoes the knife again to boost her boobs to 32GG.

Of the desire for hugeness, Childs said, "I love having big boobs but I'm ready to make them even bigger. I'm planning to become a GG cup - I want to end up being bigger than Jordan."

Anyway, there's your pointlessly prurient ad babe story of the day.