Slow Motion Powder Fight Promotes Music Festival

It may just be us. No. It's totally just us. But this new work from Melbourne's The Drop Studio for Australian music festival Summadayze 2012 is kinda hot. Cute girls getting explosively pummeled with colored powder. What's not hot about that?

Of the video, AdWeek's Tim Nudd writes, "At almost 2 minutes long, the finished piece, epic and surreal, mimics the hallucinatory feeling - tinged with the threat of violence - of being immersed in music within a crowd."

To us...well...to us it's just a really, really cool production akin to a pillow fight party except with colored powder.