Levi's Explodes It's Way Into (Wannabe) Cool

Really. What's a brand to do anymore? Every last tactic used to appear cool and hip and all connected and shit has been used. And used. And used. Over and over. And over again. And again. But, apparently, a good explosion is always worth a minute or two of your time. Or at least that what Wieden + Kennedy Amsterdamn thinks.

The agency, which hooked up with Portuguese artist Vhils, created murals of local artists on portions of the Berlin wall...and then blew them up...in, of course, slow motion.

All to sell a few pairs of jeans. Or something like that.