Ice Cream Truck Touts Sungevity Solar Power

To hype its expansion into the Northeast, California-based residential solar company Sungevity has launched Rolling Rooftop, an ice cream truck powered by solar panels and bio diesel. The truck, which will begin its journey this week in New York City, features iPads that will introduce consumers to the company's iQuote process. After touring through NYC, the truck will make its way through New Jersey, Delaware, Massachusetts and Maryland.