Study: Most Sharing Occurs on Facebook

At Internet Week this morning, ShareThis released a study that found 38 percent of all referral sharing emanates from Facebook. The study, done in conjunction with Starcom MediaVest Group and Rubinson Partners, examined the sharing habits of the 300 million people who use the ShareThis button each month.

The study found sharing now accounts for 10 percent of all internet traffic and 31 percent of referral traffic. Email and Twitter followed Facebook with a combined 17 percent of referral sharing. TwechCrunch has more on the study.