Peugeot Brings Out the Kid in All of Us

Euro RSCG London is out with new work for Peugeot UK that highlights the brand's passion for road rally racing. The ad appeals to the inner kid in all of us by looking back to our childhoods when, in out own minds, our cars could do anything we wanted them to do.

A simple voiceover intones, Remember that feeling when your car could do anything. At Peugeot, we never lost it."

We like the connection to childhood the work makes. For some of us, there truly is a strong link between that way we felt about our toy cars and the way we feel about our real cars. This work captures that.