Mitchum Advanced Control Lets You Dance Longer

Do we really need a deodorant that lasts 48 hours? This might have been a nifty feature back in the day when showers consisted of a bucket of cold water controlled by a rope but taking a daily shower is pretty common these days. Anyway, minor quibble but Mitchum definitely wants you to know it's new Advance Control will keep you stench free even if you miss that daily shower.

And it's doing so with a new Mother New York-created commercial, called Dance Machine, in which dance takes center stage...in a strange sort of way.