Axe's 'Clean Balls' Makes Creative Effectiveness Shortlist

A new category this year for Cannes Lions is Creative Effectiveness. On the shortlist, among others, are BBH New York for Axe's Clean Your Balls, Weiden + Kennedy for Old Spice's The Man Your man Could Smell Like, BBDO New York for Snickers' You're Not You When You're Hungry and TBWA\Mdia Arts Lab for Apple's Mac vs. PC.

See the full list here.