Redhook Gets Its Package Shortened

Red Hook is out with a new billboard, print and online campaign to tout its new shortneck bottles and give the bottle some 'tude. Created by Frank Unlimited, campaign headlines include, "Redhook is ok with you staring at his new package," "Redhook likes his new label, but he'd rather go commando," "Redhook looks forward to the whole spanking thing on his birthday" and "Redhook isn't the type to use 'party' as a verb. This year he'll make an exception."

The bi-coastal campaign includes thirteen different headlines. In the Pacific Northwest, they will appear in alternative papers including The Stranger, Seattle Gay News, Seattle Weekly; on urban and highway 14' x 48' and 20' x 60' billboards, and wallscapes; and on websites (eight banners only) including ESPN, Yelp, SeattleTimes, SeattlePI, Pandora. In New England, print placements are still to be determined, as are planned radio spots and P-O-P and event marketing.