Pissalyzer Urges Men to Call A Cab

By now, we've seen all manner of urinal advertising but this one serves a beneficial purpose. While not actually measuring alcohol content, the Pissalyzer from Publicis Milan delivered a "take a cab" message to men who pissed in the urinal long enough for it to be assumed they'd consumed a pint of beer. While we're sure this is helpful, we have to wonder if a dude whose just down a few shots is going to piss long enough to get the message.

Anyway, it's a worthy effort and who doesn't like to read stuff while taking a piss. It's better than wondering if the guy in the next stall is checking out your junk.