Geeks Get Their Own Fragrance

Online forum network CrowdGather is launching a new fragrance aimed at gamers and geeks who frequent online communities. Called Erox, the fragrance will contain a combination of human pheromones that are said to "increase feelings of arousal, excitement, social warmth and friendliness in both men and women.

CrowdGather hopes to combine social media with affiliate marketing to develop an online marketing strategy with mass appeal so that all the geeks who will, one day, inherit the earth will smell good when doing so.