Buddy Media Acquires Spinback, Will Measure Effect of Social on Sales

Facebook management system Buddy Media has acquired Spinback, a social commerce and analytics company. The acquisition gives Buddy Media the capability to bring its social media management and metrics outside the world of Facebook to the greater web.

Of the acquisition, Buddy Media Founder and CEO Michael Lazerow said, "Tens of millions of websites have added sharing buttons. Very few of them, however, can actually tell you how many sales were driven by these buttons. With this acquisition, Buddy Media can now answer the question 'what is the ROI of social media?' better than anyone else in the market in a holistic way, both on Facebook and off, and on Twitter and email."