IAB Gets Stiff With Compliance Guidelines

Said to enhance buyer control over ad placement and context, the Interactive Advertising Bureau announced the launch of the Ad Network & Exchange Quality Assurance Certification Program consisting of compliance guidelines, procedures and a certification program. Companies that undergo training, conduct an internal audit and assign a compliance officer to maintain the IAB's Quality Assurance Guidelines will receive a compliance seal from the IAB. The seal, which can be placed on the company's website and marketing materials, certifies that the company is adhering fully to the only industry established criteria as outlined by the QAG, finalized in June 2010.

With the launch of the program, the IAB has announced 17 ad networks & exchanges that have completed the training and received the seal:

- 24/7 Real Media
- Adap.tv
- Adconion
- AOL/Advertising.com
- AudienceScience
- BrightRoll
- Burst Media
- Casale Media
- CONTEXTWEB
- CPX Interactive
- Google
- Specific Media
- SpotXchange
- TubeMogul
- ValueClickMedia
- YuMe
- Traffic Marketplace