Whacky Lottery Promotion Benefits Comic Relief

London-based creative agency (Beta) - yes, the parentheses are part of their name - is set to launch a series of TV ads for online bingo site Jackpotjoy.com, in support of Comic Relief's Red Nose Day.

English actress Barbara Windsor appears as the 'Queen of Bingo' to encourage people to play specially created Red Nose Day games. This is the first year Jackpotjoy.com is an official supporting partner of Comic Relief, with all profits raised donated to Comic Relief.

Breaking March on ITV, a series of commercials will feature Windsor at home surprising a host of celebrity callers including her Carry On co-star Leslie Phillips and old Eastenders enemy Larry Lamb. New celebrities will be revealed in different ads leading up to Red Nose Day on March 18.

All we can say is that this is some very weird and wacky work.