I Am Epic Win

DirecTV is out with another commercial featuring the opulent life of Gregor, the Russian who loves the easy life and the easy life DirecTV provides him. In this new ad, we see Gregor, who, in the midst of a grueling workout, dubs himself, "I am epic win."

And the secret to Gregor's awesome epic winningness? "No pain, no pain."

Gotta love the pet giraffe.