Calvin Klein F-Bombs Billboard

And so it would seem there's not a single marketing tactic left a brand can use to catch the attention of its target audience. After all, if there were, Calvin Klein wouldn't have to resort to hiding the word "fuck" on their billboard at Houston Lafayette in New York.

Of course, after looking at the board and the stunningly hot Lara Stone whose cleavage is spilling out of her tiny bikini top, fuck is probably an apt summation of what many people would like to do after passing by this board.

But it's all good. We'll give the brand points for consistency. Because when you think about it, the brand really hasn't changed its course much at all since it taunted us teasingly with the 15 year old Brooke Shields back in the day.