Beer Brand Leverages Ice Cream Truck Nostalgia

Here's an interesting take on beer advertising. Back when we were kids, we all got very excited when the ice cream truck came to the neighborhood. As adults, not so much. But what if a beer truck was just as exciting as exciting an an ice cream truck. That's just what Great Divide Brewing - with help from Cultivator Advertising & Design - was going for when it launched new signage for its truck fleet.

The side of the truck reads The Adults Version of the Ice Cream Truck. Witty. We like. Too bad they can't sell the stuff off the back of the truck.