Silly, Hipsteresque Kindle Ad Thinks People Read While Running

Yea, we all do this, right? We grab our Kindle and decided to read a book while running around the city and hanging out with our friends. AdFreak's David Gianatasio aptly describes the people in this ad ad, "refugees from a sitcom so vapid, even Fox wouldn't put it on the air."

And he's right. The over-the-top silliness distracts from the positive attributes of the product. Yea, it's glare-free. Yea, it's light. Yea, it's battery lasts forever. But does anyone want to run out and buy one of these so they can look like the annoying primadonnas in this ad?

We'll stick with our iPad and a glare-reducing screen protector thank you very much. And we simply must disagree with David one point. While the characters in this ad don't hold a candle to the hotness of the bikini-clad woman in the poolside Kindle ad, you've got to admit the woman sitting at the coffee table in this ad is exponentially cute.