Kelly Osbourne to Front Madonna's Material Girl Campaign

Kelly Osbourne, who looks like a completely different and way hotter version of herself, is fronting a new Spring 2011 campaign for Madonna's Material Girl line sold at Macy's. Osbourne follows Taylor Momsen who also fronted the brand in a campaign last year.

The line of clothing and campaign, shot by Brook Nipar, is said to hearken back to Madonna's East Village roots and does, indeed, mimic some of that Material Girl/Cyndi Lauper 1980's vibe.

The campaign will debut in April issues of fashion and lifestyle magazines such as Seventeen, Teen Vogue and Cosmopolitan as well as outdoor, cinema, in-store at Macy's and online.