Kardashian Sisters Hook up With Sears For Kardashian Kollection

Sears? Sears? Either Sears is desperate or the Kardashians will do anything for a buck. Oh wait. On both counts. Which, we suppose, is why we're not surprised the retailer has signed a deal with the sisters to carry a new fashion line dubbed the Kardashian Kollection.

Of the sister's choice of getting into bed with Sears, Khloe Kardashian said, "Not only do they have locations nationwide but we recognize that Sears will allow us to reach multigenerations of fans and people who are interested in fabulous clothing at affordable prices."

Affordable prices, yes. But fabulous clothing? At Sears? Really?

For the clothing line which will also include lingerie, jewelry, shoes and accessories, the sisters worked with Australian designer Bruno Schavi who designed to line to appeal to 17 to 35 year olds.

The line is said to mirror Kim's glamorous red carpet looks, Kourtney's more Bohemian chic vibe and Khloe's rocker style."

Expect ads leading up to the August launch.