As a Bruins Fan the Least You Can Do is Respect the Jersey
If you're going to be a hockey fan, you had better respect the team, their dedication and, above all, their uniform. Especially when you're a fat slob who can't put ketchup on a hot dog properly. It's just common courtesy after all.
But if you simply can't abide but that simple code of conduct then you had better be ready for the ramifications of your actions. Check out the entire video series here.
Mullen created the campaign.