Acura Shuns Over-Spending. Urges Over-Saving

A new seven-spot campaign created by RP& (yea, that's the name of the agency) and Chelsea Pictures highlights the lengths people will go to achieve certain necessary goals in their life. They it trashes that lofty excess and urges people to over save instead of overspend. It's really as simple as that. And an interesting approach to take since we all know a few kooks out there who ocer-obess about the most idiotic things.

Acura - Excess - Gingerbread House from Arcade on Vimeo.

Acura - Excess - Chestnut Roaster from Arcade on Vimeo.

Acura - Excess - Stockings from Arcade on Vimeo.

Acura - Excess - Holiday Montage from Arcade on Vimeo.

Acura - Excess - Lights from Arcade on Vimeo.

Acura - Excess - Gifts from Arcade on Vimeo.

Acura - Elf from Arcade on Vimeo.