Bees Buzz For Vodafone Freebees

If you've ever stood in front of an open window and wondered why the bee continuously flying into the part of the window that's closed doesn't just flying through the part that's open, you'll know exactly what was going on inside the minds of the creatives who crafted this new work for Vodafone.

The commercial, part of a TV, radio, print, poster, and online campaign, promotes the brand's Freebees Big Top 40, a program that offers free text and web access.

The brand's creative has certainly progressed since it gave a girl a facial back in 2004.