Rescue Team Opts For Snack During Mission

Well this ad is just stupid. It's yet another take on how products that are supposedly so indescribably desirous, they turn people into morons. In this particular case, it's Wheat Thins Wheat Stix that turn a helicopter rescue team member into a blithering idiot more concerned with nabbing a great snack than doing his fucking job.

Yea, we get that it's supposed to be funny. But it's also tired, overdone and so far from reality it removes any connection that would at humor. Seriously? A rescue pilot that would opt for a snack instead of rescuing a person in distress?

We have TBWA\NY to thank for this mess.