16 Scene Mashup Promotes Vancouver Film Festival

To promote the Vancouver International Film Festival, TBWA\Vancouver created a film called The Warden that is divided into 16 scenes and will release one scene each day of the festival non-linearly. Viewers can then go online to thewardensixteen.com and rearrange the scenes together in an effort to piece the story together. Somehow, this will get people excited for the festival. Somehow.