Weekly Online Radio Listenership Reaches 43 Million

An Arbitron and Edison Research study from April 2010 indicates that about 27 percent of U.S. online users, or roughly 70 million individuals, listened to online radio in the previous month. Seventeen percent, or about 43 million people, listened to online radio in the previous week. That's up from 33 million in 2008.

"Music forms the soundtrack to our lives and, increasingly, that soundtrack is being delivered digitally, often via the Internet," said Randall Rothenberg, President and CEO, IAB. "Advertisers have taken note of this, and marketers are incorporating digital audio into their campaigns across a number of significant verticals."

While the revenue stream may not yet have followed, radio has made a successful transition to the internet. We venture to say better than TV has done to date.