Choosing to Help A Child Not As Mundane As Choosing A Healthy Meal

UK Charity National Society for the Prevention of Cruelty to Children has launched a new PSA to raise awareness of its Helpline people can call when they witness potential child abuse. The ad takes us through scene after scene of the mundane aspects of daily life until we are presented with a not so mundane aspect of daily life: the potential mistreatment of a child.

It captures perfectly that moment we go through when we decide whether or not to butt into other people's business and take matters into our own hands. There's always doubt. There's always hesitation. There's always embarrassment. But at some point, we make the decision it's better to stick our nose in for the greater good.