Jarlsberg Cheese Ad Dubbed Sexist

Jarlsberg cheese says "the taste is in the holes." Apart from the fact, that's just stupid and illogical since, well, holes in cheese are just air, a woman on Norrköping is offended by the headline and thinks it's sexist.

Of the tagline, the woman complained, "I felt provoked. It felt like it was alluding to something sexual. Then I got angry. One wonders what sort of society we live in with this kind of attitude toward women."

Seriously? Seriously? A tagline talking about holes in cheese is somehow sexist? Poor creative, yes, but sexist? Seriously?

Strange as that may seem, there are other kooks out there who feel the same way as Adland reports. It seems there's a Facebook page, blog posts, op ed musings and endless forum blather.

Seriously, people? With all that's going on in the world, we're complaining about a tagline that talks about holes in cheese?