Skin Irritation Campaign Nets Confuzzled Confusion

This Saatchi & Saatchi Romania-created campaign for skin irritation relief product Fentsil Gel confuses. When one thinks of a product that alleviates itching and burning, one usually conjures images of the product that does just that rather than what we see in this campaign.

To illustrate relief from bug bites, we see a person completely covered by bugs. To illustrate relief from a cat scratch, we see a woman covered in cats. To illustrate relief from a rose bush prick, we see a boy entangled in a rose bush. To illustrate relief from a burn, we see a guy covered with burning matches.

Um, huh?

Yea, we get the juxtaposed visual alliteration coming from the tube of Fentsil but still, it just seems a bit off. Hmm. Must be a European thing.