Rayban Reservoir, Mahir Kiss, Axe Twist

- Ray Ban does Reservoir Walking.

- And in unrelated news, Mahir Çağrı (I Kiss You!!!) is still traveling the globe, searching for the perfect woman and suing Sacha Baron Cohen for, allegedly, usurping his likeness.

- AXE, in partnership with Funny or Die, is out with a new mobile campaign called Twisted Humor Hour.

- Creative design and production studio Brand New School has announced the impending opening of their new London-based studio, as well as the addition of veteran agency producer Kayt Hall as the U.K. studio's executive producer.