Amnesty International Puts Death Penalty to Death

In a moving and stirring new TBWA\Paris-created commercial, Amnesty International has eloquently stated its position on the death penalty and is urging the rest of us to see it their way. By metaphorically killing off the very things used to carry out the death penalty - the chair, the rifle, the noose, the saber - the cause group wants the 58 countries who still carry out the death penalty to join the 139 who don't.

Initially, TBWA Paris and director Pleix wanted to create the entire spot in camera, shooting real statues created out of wax. But in initial tests it was discovered that it was too difficult to shoot melting wax without it looking like stop-motion, so the film was almost completely done in CG except for a few live action elements.

No matter your stand on the issue, you have to admit the work is beautiful.