Agency Revisits Headvertising For Self-Promotional Billboard

Putting a bit of a twist on a six-year-old advertising tactic, New Zealand-based ad agency Rascals has tattooed the head of one Andrew Haeata with the agency's name, photographed him and placed him on a billboard.

Unlike the many "headvertising" stunts which preceded this work, the tattoo on Haeata's head is real. Watch its creation here.