Hallmark Says Do It All Before You Turn Thirty

For those who think life is over once you turn 30, this promotion's for you. Hallmark Cards has launched Things to do Before You're 30, a Twitter and Facebook-based guide (crowdsourced, of course) called b430. Hmm. Witty name.

It's part of a campaign which tells the story of two soon to be 30-year-olds Rebecca and Katie who will share their "OMG! I'm almost 30!!!!" stories as their death...uh...30th birthdays approach.

Somehow this sells greeting cards.

Oh and the card pictured? Not even from Hallmark. It's from Lift Me Up Cards. Why? Because we can do whatever we please here.