Film Festival Promises Not to Hold Your Bladder Hostage

OK so this is gross. Riffing off Hitchcock's statement regarding the proper length of a film when he said, "The length of a film should be directly related to the endurance of the human bladder," Barcelono-based Atletico International has held a bladder hostage in a promotional video for the MECAL Short Film Festival. They're touting it as "the world's first bladder friendly festival." Funny. Gross. Weird. All in one.