Thirteen Minutes of Jay-Z. Sponsored by Absolut

Want to watch a "rare portrait" of a "global hip-hop icon?" We didn't think so. But TBWA and Absolut would really appreciate it. So much so they've hooked up with Jay-Z to create a 13 minute short film that's supposed to give us a glimpse inside the man's childhood, his passion and his love for New York. Yawn.

Anyway, the documentary covers the "days and moments" (yes, the DAYS and MOMENTS) prior to his September 11 benefit concert at madison Square garden last year. If you are so inclined, check it all out on the Facebook page.