Man Obsessed With Smoking Oblivious to Shark Attack

Um. Where is the logic in this spot? Guy sits on dock. Guy chants, "Cigarette. Cigarette. Cigarette." While chanting, shark jumps out of water and begins to tear guy's arm off. Guy continues to chant, oblivious to shark tearing his arm off. That is until he pops a Nicorette lozenge which, one assumes, helps him stop obsessing about smoking a cigarette. So he can realize a shark is tearing his arm off.

Of course, by the time this idiot realized he was obsessing about a cigarette while a shark was attacking him, quite a bit more than his arm would have been torn of.

OK, yea, we get the whole cigarette obsession thing. It's over-powering. It distracts. It's a desire that must be met. And Nicorette is supposed to help assuage that desire ostensibly so you can come to the realization your arm is being torn of by a shark.

Of course in a scenario like this, you'd be dead before you came to that realization.