Agency Doesn't Believe in Targets But Songs Are OK

The ceaseless parades (charades?) agencies embark upon to differentiate themselves from one another often present us with quirky approaches. One agency, Honest & Smile decided "people aren't targets, they are stories."

...yawn...

So they created a song. As their website. Well, technically, it's a video with a song in it but we won't quibble.

So why did the agency decide to name itself Honest & Smile? Because it believes "people expect brands to be honest and smile." Wow. Heavy stuff.