Paris Hilton and Her Black Mini-Dress Too Hot For Brazil

Remember back in 2005 when Paris Hilton donned a black bikini and slid her hotness over a Bentley for Carl's Jr.? It was pretty hot. There was a lot of skin and a lot of suggestiveness. It got talked about. It got Carl's Jr. some notoriety. But there wasn't much backlash.

Shift five years to a Brazilian Devassa Bem Loura beer campaign . In the campaign's commercial, Hilton does her sexy, sultry thing for the benefit of a voyeuristic photographer...and everyone else outside her window. She knows she's being photographed. She knows everyone is looking at her. No harm done, right?

Wrong. No less than three investigations into the campaign have been launched. It's too "sensual." It encourages excessive consumption. It's sexist and disrespectful to women.

All of this from Brazil. Where booty is supposed to reign supreme. What gives?