'gig' Wants to Give You A Gig...and Promote A Cause
So when a real agency isn't up to the task of doing a little pro bono work for a non-profit like Network for Animals, virtual agency "gig," which lives on YouTube, is happy to step in and take over. And gig has something to offer aspiring actors: the chance to appear in a "real" commercial for the client.
The idea here, of course, is to get people interested in the cause. The pseudo agency/YouTube contest is not a new one but there's something intriguingly watchable about this series.