Big Horn Sheep Tells San Francisco to Check Out Reno

Not sure Reno wants to be Vegas but they're making an effort to get those who live in San Francisco to check the place out with a new campaign. On Monday, March 1st, the city and its surrounding areas will meet the new Reno Tahoe USA when three billboards go up f

Reno's new mascot, the Mortar-inspired Big Horn Sheep, will be introduced.Supposedly, he will deliver deliver "whimsical sarcasm, random commentary, and delightful deals" from the North via Facebook and Twitter.

Ooo...we just can't wait. Check out all the creative here.