The Census is Really, Really Friendly. Honest.

We really, really like the new Census 2010 campiagn from Draft/FCB. Five commercials tell the story of Americans from different backgrounds, how they view life in America, their dreams and aspirations and how the Census can help them realize those dreams.

The campaign is the furthest thing you'd expect from a government agency, no less one that's supposed to be all about numbers, facts, figures and other boring and mundane stuff like that.

The spots were directed by Uber Content's Jason Kohn and can be viewed here.