Minnesota Lottery Turns Rat Race Into Hamster Race

Aiming to identify with a certain rodent humans use to describe a world of repetitive monotony, Colle+McVoy has tapped another rodent to show us just how fun playing the lottery can be. And how much of a relief it can be to the rat race of life.

In seven new commercials the agency employed hamsters to live out human-like scenarios we're all familiar with. The office grind. Office drudgery. Overly talkative tea guest. See them here.