Kia Sorento Super Bowl Ad A Toy-Filled Road Trip

So here's what Kia's first-ever Super Bowl commercial is all about. Created by David&Goliath, it will air during the third quarter of the game and highlight the 2011 Sorento CUV.

The commercial, entitled "Joyride" features a cast characters, including a life-size Sock Monkey, Muno (from kids show Yo Gabba Gabba!), Robot, Teddy and MR. X (from the Blabla dolls collection). The commercial follows the gang on a road trip which takes them from exploding pins in a bowling alley and flipping jumping jet skis to a tattoo parlor and a mountain side hot tub. And then they visit Vegas where they gamble, break a few hearts and pull out some old dance moves. The commercial will be accompanied by Heavy's How You Like Me Now.

The road trip is suddenly interrupted when the characters turn out to be toys sitting in the back seat of a Sorento.