Bubble Wrap Applied to Insurance Claim Happy Street

This could be fun for those of you who love to pop bubble wrap. This Wednesday, for client Confused.com, London-based agency will cover an entire street in Worcester with bubble wrap in an effort to highlight the horrible weather the region has been having over the past month and the number of insurance claims that have been made. The residents of the street in question have been identified as being on the street with one of the highest number of claims in the last five years.

Hmm. Way to slam your customers. Hopefully, we'll have shots of the event when it occurs. Maybe if they just handed out bubble wrap bikinis like the one pictured, everyone would become distracted from the weather-related damage and stop making claims.

OK, OK. We admit it. That was a total stretch just to post a picture of a woman in a bikini.