Some Banners Are More Interactive Than Others

Like online games? Like online racing games? Don't have enough money to actually buy a decent online racing game? Electronic Arts is here to help with their new ad campaign. An interactive banner has been placed on several gaming and automotive sites, such as AutoWeek, in the Netherlands which allow the visitor to race against others viewing the banners on other sites.

Here's how the campaign is described: "After each race, players are invited to race the next track on the following website. Combined, all 5 websites form a Grand Prix. Players can save and cumulate their scores across all five websites, by creating an online Driver Profile. All the Driver Profiles are ranked on a central Leaderboard, that is found on the campaign site. The player with the highest Leaderboard position at the end of the campaign, wins the Grand Prix: a custom race chair, an XBOX 360 Elite, the game Need for Speed SHIFT and an exclusive mini fridge from Coca-Cola Zero, the campaigns in-game advertiser."

Amsterdam-based NRG3 created the campaign.