Hairy Back, Speedo, Bikinis. The New Agency Pimpage

When someone writes, "this new site has to be experienced rather than explained," our first reaction is, whatever, dude...it can't possibly be any better than all the other sites that get sent in with the same commentary. But this one from Denver-based Factory Labs is a bit different. And, you do have to experience it to get it. Don't expect to arrive and find the standard portfolio or anything.This is all about (oh God, are we going to say it?) experiential marketing.