Doritos to Buy Its Way Onto USA Today's Pointless Ad Meter

With the idiotic goal of getting three spots in the USA Today Super Bowl Ad Meter, Doritos will air three consumer-created commercials in the Super Bowl this year. And they've upped the prize from $1 million to $5 million.

Last year's winners, Joe and dave Herbert will be on hand for the unveiling today on Madison Avenue which has, ith the city's permission, been dubbed Doritos Drive as well as Madison Avenue.

Yea, way to hype a survey that means absolutely nothing.