Big Brother Billboard Offers Oil Recommendations

To encourage drivers to make sure they have the proper oil in their cars, Castrol has launched billboards in the UK which deliver personalized messages to passing cars.

Using cameras, which will be positioned by the side of the road, driver's registration information will be read matching them to the make and model of car via the DVLA database. A message to the driver with the correct oil recommendation for their car's engine will then be flashed on digital billboards further down the road.

Big Brother creepiness aside, it's never a bad thing to remind car owners what type of oil they should be using. Of course, the right type of oil doesn't have to be Castrol bu that's nitpicking, right? This is advertising. Everything's biased in this world.

Here's a video explaining how the whole thing will work.