At Least They're Not Pretending to Be Saving Hip-Hop Anymore.*

Alongside the Black Eyed Peas Peapod Foundation, the Adobe Foundation kicks off "Plant and Inspire" -- a campaign that encourages digital literacy among youth.

The site, linked above, solicits your inspiration and invites you to share creations across socnets. You can also build a snazzy digital flower out of media, sounds and other stuff. Here's a PSA in which will.i.am from Black Eyed Peas sows one out of mean urban earth.

Pretty work, and we don't even mind that BEP's fronting it, as long as Fergie avoids sharing her profound life philosophy with the kiddies.

Work by Goodby Silverstein & Partners.

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*That's a subtle reference to this trainwreck.