Apparently Black Sheep Drink Spiced Rum. Apparently.

Hoping to profit from the unfortunate fact that liquor companies only focus on chic alcoholics or incurable ass-gawkers, Corby Distilleries launched a beverage for the other crowd.

Lamb's Black Sheep Spiced Rum greets life with a simple-enough print campaign featuring authoritative white wording at the foreground of a chalkboard -- where a black sheep first cuts his teeth, presumably while scrawling mediocre sentences across them as punishment.

The work's nothing special but we did cop a grin when we saw the piece that read "You think bacon comes from cows." That's not so much black-sheepy as ditzy. But that's cool, most of us are a little bit of both.